2011 Experimentation Metrics ROI 
Sisense
JULY 1, 2021
Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense.
Occam's Razor
NOVEMBER 2, 2015
Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. Business Leaders.
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