Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So He was talking about something we call the ‘compound uncertainty’ that must be navigated when we want to test and introduce a real breakthrough digital business idea.

Testing 53

Testing Experimentation Uncertainty Risk 53

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. The process of doing data science is about learning from experimentation failures, but inadvertent errors can create enormous risks in model implementation. Model implementation. Model Risk Management Framework.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. Make experimentation cheap and understand the cost of bad decisions. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. At the highest level, across visits by focusing on unique people, the report shows the role search plays in driving conversions. See Page Value there?

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

SEPTEMBER 13, 2016

If you are open to being challenged… then here are the short-stories inside this post… The World Needs Reporting Squirrels. The World Needs Reporting Squirrels. If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. Bonus #2: The Askers-Pukers Business Model.

Modeling 127

Modeling Reporting Strategy Consulting 127

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JUNE 4, 2018

Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. They report two dimensions of speed: How long does it take for a human to convert? Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. You should. Add to Basket!

Strategy 124

Strategy Cost-Benefit Testing Sales 124