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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

For instance, in 2011 we altered the AdWords auction ranking function to account for the long-term impact of showing a given ad. References [1] Henning Hohnhold, Deirdre O'Brien, Diane Tang, Focus on the Long-Term: It's better for Users and Business , Proceedings 21st Conference on Knowledge Discovery and Data Mining, 2015. [2]

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The Semantic Web: 20 Years And a Handful of Enterprise Knowledge Graphs Later

Ontotext

If you’ve used Google, you’ve used the cornucopia of Linked data across the Web, through Google’s Knowledge Graph (Google’s Knowledge Graph is reportedly supported by Freebase – the knowledge acquired by Google in 2010. ) We can’t imagine looking at the Semantic Web as an artifact.