Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." Amazon is an interesting example.

Measurement 128

Measurement Analytics Advertising Marketing 128

DataRobot Blog

MAY 26, 2022

When the FRB’s guidance was first introduced in 2011, modelers often employed traditional regression -based models for their business needs. In the model-fitting procedure, the modeler is then able to measure the impact of each factor against the outcome.

Risk 52

Risk Modeling Metrics Business Objectives 52

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Pertinence and fidelity of metrics developed from Data.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Domino Data Lab

OCTOBER 9, 2019

It divides the observations into discrete groups based on some distance metric. Printing the K-means objects displays the size of the clusters, the cluster mean for each column, the cluster membership for each row and similarity measures. > According to this metric we should use 13 clusters. > wineUrl <- '[link].

Statistics 100

Statistics Machine Learning Metrics Measurement 100