2011 Metrics ROI Testing 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).
datapine
APRIL 15, 2020
Your Chance: Want to test an agile business intelligence solution? The term “agile” was originally conceived in 2011 as a software development methodology. Business intelligence is moving away from the traditional engineering model: analysis, design, construction, testing, and implementation. Finalize testing.
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Occam's Razor
NOVEMBER 2, 2015
Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend. It is pronounced the more test.
Occam's Razor
APRIL 25, 2011
" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.
Domino Data Lab
MARCH 3, 2019
What metrics are used to evaluate success? I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. The leaders have learned how to create ROI from ML—now they’re competitive and doubling down on their AI bets. Who builds their models? Or something. Technologies.
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