2011 and Scorecard - Data Leaders Brief

Fact-based Decision-making

Peter James Thomas

AUGUST 12, 2018

This is why performance management is a very complex discipline, not just the implementation of dashboard or scorecard technology. See in particular my trilogy: Using historical data to justify BI investments – Part I (2011). Using historical data to justify BI investments – Part II (2011). How to Measure the Unmeasurable.

Metrics

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. This company could use some improvement but overall not bad.

Reporting

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Data Leaders Brief

Fact-based Decision-making

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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