Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature. Identify, hypothesize, test, react. But at the same time, they had to have a real test of an actual feature. You don’t need a beautiful beast to go out and test.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

The Unofficial Google Data Science Blog

JULY 18, 2023

Editor's note : The relationship between reliability and validity are somewhat analogous to that between the notions of statistical uncertainty and representational uncertainty introduced in an earlier post. But for more complicated metrics like xRR, our preference is to bootstrap when measuring uncertainty.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test. After the test period finishes, the campaigns in the treatment group are reset to their original configurations.

Advertising 42

Advertising Testing Sales Statistics 42