Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Eliminate distractions, make data the hero! #5. Consolidate data, be as honest as you can be. #7. Ditch the text, visualize the story.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

JANUARY 31, 2017

The reasons are that we all like complexity, it gives us energy :), we tend to be logical, and we often treat data output as the end when in reality the data output is just the start of the process that results in actions that deliver business impact. Ready with your rough sketch of what you would do? My approach was simple.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Go buy a simple A/B testing tool ( Visual Website Optimizer , Optimizely ), go crazy optimizing every little thing to take money from the people who want to give it to you!

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Jet Global

MAY 1, 2023

This is in contrast to traditional BI, which extracts insight from data outside of the app. We rely on increasingly mobile technology to comb through massive amounts of data and solve high-value problems. Plus, there is an expectation that tools be visually appealing to boot. Their dashboards were visually stunning.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52