2014 Business Analysis Metrics Optimization 
Occam's Razor
MARCH 10, 2015
In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.
Occam's Razor
SEPTEMBER 21, 2015
The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014.
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