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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. That is what all marketing in 2015 will look like.

Marketing 144
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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. While certain topics listed here are likely to stir emotion depending on one’s point of view, their inclusion is for data demonstration purposes only. 29, 2015, Republicans from the U.S.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

Data analytics draws from a range of disciplines — including computer programming, mathematics, and statistics — to perform analysis on data in an effort to describe, predict, and improve performance. What are the four types of data analytics? Data analytics includes the tools and techniques used to perform data analysis.

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. 2015) for additional details. Conference on Knowledge Discovery and Data Mining, pp. Neural machine translation by jointly learning to align and translate , ICLR, 2015. See Wei et al. Bahdanau, D.,

Modeling 139
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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

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MLOps and the evolution of data science

IBM Big Data Hub

Machine learning (ML), a subset of artificial intelligence (AI), is an important piece of data-driven innovation. Machine learning engineers take massive datasets and use statistical methods to create algorithms that are trained to find patterns and uncover key insights in data mining projects.