article thumbnail

4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 107
article thumbnail

Sports venues advance goals, enhance fan experience with data analytics

CIO Business Intelligence

A 2018 report by consulting firm Deloitte notes that fans at home often have access to better camera angles, as well as AR/VR, multiplatform, and other multimedia options. An oft-cited reason for this decline is increasing competition from home-viewing options.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use Data Analytics To Launch A Sustainable Technology Business

Smart Data Collective

You probably wouldn’t think that data analytics would be the core solution. Many people believe that the fields of big data and green business have little overlap. However, big data could actually be a wonderful solution for many sustainability problems. Big Data Helps Meet UN Climate Targets.

article thumbnail

And the 2018 EMEA Partner Summit Award Winners are…

Cloudera

Representatives from across the Cloudera ecosystem came together to hear from company executives and EMEA leadership as well as interactive sessions on Machine Learning, AI and Data Analytics, Cloud and Platform as well training and certification opportunities. Training Partner of the Year – Xebia, France.

article thumbnail

Artificial intelligence and machine learning adoption in European enterprise

O'Reilly on Data

In practice this means developing a coherent strategy for integrating artificial intelligence (AI), big data, and cloud components, and specifically investing in foundational technologies needed to sustain the sensible use of data, analytics, and machine learning. Temporal data and time-series.

article thumbnail

Is Google Cloud Platform Ready to Run Your Data Analytics Pipeline?

Sanjeev Mohan

Is Google Cloud Platform Ready to Run Your Data Analytics Pipeline? I ended up writing two documents on data governance. By the middle of 2018, GDPR was in effect and our clients’ attention shifted towards cloud migration. The post Is Google Cloud Platform Ready to Run Your Data Analytics Pipeline?

article thumbnail

Consolidation around Cognos 11.1 and other news from IBM Analytics University

David Menninger's Analyst Perspectives

For the full breakdown of IBM's Analytics University 2018, and my analysis of all the largest announcements, watch my latest hot take. This also includes a new conversational assistant to help generate narrative explanations of displays and interactive queries.

Analytics 167