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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 107
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Fleet Management and Big Data: Points to Consider

Smart Data Collective

According to a forecast by IDC and Seagate Technology, the global data sphere will grow more than fivefold in the next seven years. The total amount of new data will increase to 175 zettabytes by 2025 , up from 33 zettabytes in 2018. This ever-growing volume of information has given rise to the concept of big data.

Big Data 143
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18 Examples Of Big Data Analytics In Healthcare That Can Save People

datapine

Big data has changed the way we manage, analyze, and leverage data across industries. One of the most notable areas where data analytics is making big changes is healthcare. In this article, we’re going to address the need for big data in healthcare and hospital big data: why and how can it help?

Big Data 364
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New technologies like AI and machine learning are driving the digital transformationMaking AI Real (Part 1)

Jedox

But it is more than just massive computing power, artificial intelligence with sophisticated algorithms, and tons of data that are propelling this megatrend forward. But even so, companies are only starting to scratch the surface of their data’s true potential. Empowering FP&A to make faster and better business decisions.

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Telecom Network Analytics: Transformation, Innovation, Automation

Cloudera

One of the most substantial big data workloads over the past fifteen years has been in the domain of telecom network analytics. The Dawn of Telco Big Data: 2007-2012. Suddenly, it was possible to build a data model of the network and create both a historical and predictive view of its behaviour.

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The future of casino marketing strategy is digital plus data

BizAcuity

In 2018, the US Supreme Court’s decision to legalize sports betting was historic. Thanks to data analytics, these decisions can now be backed by data. Real-time decisions can be taken in line with data insights. Especially, when there is no data to track the efficacy of any marketing initiative.

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A Guide to Data Analytics in the Travel Industry

Alation

Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?