2021, Data-driven, Key Performance Indicator and Marketing Analytics

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

Data-driven

Data-driven Sales Marketing Key Performance Indicator

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish.

Analytics

Analytics Data-driven Key Performance Indicator Marketing

Data Leaders Brief

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

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