What is a customer data platform? A unified customer database
CIO Business Intelligence
MAY 10, 2022
By applying machine learning to the data, you can better predict customer behavior. Gartner has identified four main types of CDPs: marketing cloud CDPs, CDP engines and toolkits, marketing data-integration CDPs, and CDP smart hubs. Customer data platform vendors. billion in 2022 to $6.94 Treasure Data CDP.
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