Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology.

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Marketing Analytics ROI Data-driven 106

Smart Data Collective

JUNE 16, 2022

The first websites predated modern analytics technology. Google Analytics wasn’t launched until 2005. However, advances in analytics over the past decade have made it easier for companies to create quality websites. Keep reading to learn more about using analytics to optimize your website.

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Analytics Testing Visualization Analytics Technologies 97

Smart Data Collective

MAY 28, 2022

The good news is that data analytics technology can help level the playing field. You can procure data from analytics tools to optimize your landing pages to maximize conversions. Paying close attention to the right metrics in Google Analytics can help a lot. Indeed, there’s one.

Data Analytics 108

Data Analytics Analytics Data mining ROI 108

Smart Data Collective

OCTOBER 19, 2021

Analytics technology has become more important than ever in shaping the future of business. Countless businesses are looking for new ways to apply analytics technology to improve every aspect of their business model. One of the most important applications of analytics is with website management and development.

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Analytics Optimization Marketing Analytics Technologies 120

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. however, data is available for months afterwards.

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Marketing Data Analytics Analytics Interactive 77

datapine

AUGUST 29, 2022

Whether you are a complete novice or a seasoned BI professional, you will find here some books on data analytics that will help you cultivate your understanding of this essential field. Before we delve deeper into the best books for data analytics, here are three big data insights to put their relevance and importance into perspective.

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