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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Behavioral Information includes understanding the audience’s interest and interaction with your email. Most email marketers utilize behavior analysis. Most marketers assume behavior analytics are enough since they’re so valuable. How do data influence your email marketing campaigns?

Marketing 119
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7 Ways to End Dead Digital Weight on Your Website with Analytics

Smart Data Collective

Web optimization positively impacts your revenue, whether you profit from advertising or sales via content distribution. You can use sophisticated digital and behavior analytics technology. Analytics technology can measure the effectiveness of your website’s elements, reveal weak areas, and show you what needs improvement.