CIO Business Intelligence

MAY 16, 2023

The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening. Regulation: Lawmakers worldwide are considering privacy legislation and other rules that could limit the scope of data collection and AI use cases.

Advertising 85

Advertising Recreation/Entertainment Experimentation Enterprise 85

Smart Data Collective

JUNE 15, 2022

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

Advertising 98

Advertising Cost-Benefit ROI Sales 98

Smart Data Collective

NOVEMBER 12, 2021

While I understand that selling products, cutting costs and delivering brand strategy is important for long term business results, the lack of priority in using data troubles me. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.

Marketing 132

Marketing Advertising Data-driven Strategy 132

IBM Big Data Hub

SEPTEMBER 6, 2023

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Programmatic advertising: Programmatic advertising is the automation of the purchasing and placement of ads on websites and applications. What is AI marketing?

Marketing 85

Marketing Technology Advertising ROI 85

CIO Business Intelligence

JULY 20, 2023

Driven by cutthroat competition and significant shifts in customer expectations, retail companies are striving to align themselves with the changing landscape, with IT playing a crucial role in their ability to achieve this. They also send relevant emails, advertisements, and texts. Many retailers are also following suit.

Technology 69

Technology Forecasting Advertising Machine Learning 69

FineReport

MARCH 24, 2024

Rapid technological advancements and extensive networking have propelled the evolution of data analytics, fundamentally reshaping decision-making practices across various sectors. In this landscape, data analysts assume a pivotal role, tasked with interpreting data to drive informed decision-making.

Statistics 52

Statistics Data mining Visualization Reporting 52

Smart Data Collective

JULY 21, 2021

Specifically, we’re talking about how digital transformation efforts routinely fail to take advantage of the data they provide access to. All those invoices have reams and reams of valuable data that you can use to create reports, forecasts and direct management decisions. Why Are We so Focused on Data Strategy?

Digital Transformation 143

Digital Transformation Data Strategy Strategy Cost-Benefit 143

IBM Big Data Hub

FEBRUARY 14, 2024

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users. AIOps is one of the fastest ways to boost ROI from digital transformation investments.

Cost-Benefit 88

Cost-Benefit Insurance Unstructured Data Machine Learning 88

Smart Data Collective

OCTOBER 4, 2023

Big data is more important for businesses than ever. Unfortunately, many are struggling to use data effectively. One study found that only 30% of companies have a well-articulated data strategy. Another survey showed only 13% of companies are meeting their data strategies’ goals.

Data-driven 95

Data-driven Advertising Data Collection Data Strategy 95

BizAcuity

MARCH 1, 2019

IoT is basically an exchange of data or information in a connected or interconnected environment. As IoT devices generate large volumes of data, AI is functionally necessary to make sense of this data. Data is only useful when it is actionable for which it needs to be supplemented with context and creativity.

IoT 56

IoT Internet of Things Big Data Data-driven 56

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

Big Data 263

Big Data Data Analytics Analytics Data mining 263

AWS Big Data

MARCH 26, 2024

This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

datapine

NOVEMBER 19, 2019

No matter if you need to conduct quick online data analysis or gather enormous volumes of data, this technology will make a significant impact in the future. An exemplary application of this trend would be Artificial Neural Networks (ANN) – the predictive analytics method of analyzing data.

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

AWS Big Data

FEBRUARY 21, 2023

Data warehouses play a vital role in healthcare decision-making and serve as a repository of historical data. A healthcare data warehouse can be a single source of truth for clinical quality control systems. Data warehouses are mostly built using the dimensional model approach, which has consistently met business needs.

Data Warehouse 63

Data Warehouse Data Lake Cost-Benefit Modeling 63

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. St Paul’s from Madison London.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Then you build a massive data store that you can query for data to analyze. They also reveal things that starting to become scary (Privacy! EU Cookies!) That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Domino Data Lab

JUNE 23, 2019

Skomoroch advocates that organizations consider installing product leaders with data expertise and ML-oriented intuition (i.e., Companies with successful ML projects are often companies that already have an experimental culture in place as well as analytics that enable them to learn from data. A few highlights from the session include.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

DECEMBER 28, 2021

Statistics are infamous for their ability and potential to exist as misleading and bad data. Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! To get this journey started let’s look at the misleading statistics definition.

Statistics 363

Statistics Advertising Visualization Data mining 363