Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. Experimentation and Testing Tools [The "Why" – Part 1]. It provides the Key Performance Indicator that I consider to be the holiest of the holy in web analytics: Task Completion Rate (segmented by Primary Purpose).

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

Real-time data is super valuable if zero human beings are involved from data collection to action being taken. But it is not a key performance indicator. Because you are going to focus on metrics, sorry not metrics, key performance indicators, that have a direct line to the bottom-line of your company.

Marketing 166

Marketing Metrics Advertising Measurement 166