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Use AI to Get the Most Out of Your Social Media Marketing Strategy

Smart Data Collective

More companies are using AI to automate a number of aspects of their operations and improve their ROI. You can use AI to automate many parts of your marketing strategy. Despite the obvious benefits of social media marketing, only 48% of companies realize a positive ROI from it. Increase Traffic with Automated Content Generation.

Marketing 107
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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. There is no disputing the fact that big data is invaluable to marketing.

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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

Most of the discussions on the benefits of big data in marketing focus on technology businesses. However, many other small businesses find ways to use data to boost their marketing strategies as well. How Landscaping Companies are Taking Advantage of Big Data to Boost their Marketing Strategies.

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AI Leads to New Complications and Opportunities in PPC Marketing

Smart Data Collective

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. Advertising networks are using new features like remarketing to help boost engagement. Do you want to know more about advertising and artificial intelligence?

Marketing 121
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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

We have talked about the many different sectors that have been shaped by big data in recent years. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. No one can deny the importance of data-driven marketing to any advertising campaign.

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. They analyzed 171 cultural heritage websites with data analytics tools.

Marketing 127
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Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

This is where data-driven marketing strategies come into play. If you are looking to increase your customer base, here are 9 ways to successfully market your business by leveraging big data tools. Big data has become essential for modern SEO. We talked about the applications of using big data in SEO in the past.

Big Data 140