Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 99

Marketing Data Analytics Analytics Advertising 99

Occam's Razor

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It is typically computed by dividing the Revenue from Advertising by the Cost of Advertising (a.k.a. Wait a minute. Most important KPI?

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. And then, as Google evolves its strategy from it's own point of view, one result was a tweak to it's algorithm. I'm creating a strategy to diversify both platforms and audience relationship quality.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86