Remove Advertising Remove Key Performance Indicator Remove Marketing Analytics Remove Visualization
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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard.

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Introduction To The Basic Business Intelligence Concepts

datapine

Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. They enable powerful data visualization. 1) The raw data.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

Consider that Display advertising is a tiny part of your budget. The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. Wait a minute. Most important KPI? No siree, Bob!

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Happy visualizing! " See the difference? I'll try horizontally below.