Remove Advertising Remove Key Performance Indicator Remove ROI Remove Scorecard
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!). Underneath that performance for your individual keywords, again in an easy to understand layout. But there is also a tool reason.

Reporting 127
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!)

Analytics 145