Advertising Marketing Analytics Measurement Optimization 
Occam's Razor
JULY 5, 2021
This inflates the importance of paid advertising, at the expense of owned and earned tactics – which your company is also investing in. That of course suits the agenda of your Paid Media Marketers just fine. The advertising played a role in driving the conversion. The advertising played a role in driving the conversion.
Smart Data Collective
JULY 11, 2022
The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.
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Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
Smart Data Collective
NOVEMBER 20, 2022
Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. Despite its clear benefits, there are considerable challenges in using data analytics in manufacturing processes.
Sisense
JUNE 22, 2021
The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. Data-driven marketing is a long game.
CIO Business Intelligence
APRIL 19, 2022
That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. Rather, it’s another reason to be strategic, so CIOs can minimize the negatives and optimize the benefits. Plugging the talent gap.
Occam's Razor
MAY 5, 2016
Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. I'm curious to see the evolution of Optimal, a startup working on a similar solution.
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