datapine

APRIL 12, 2023

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. But how do you calculate the impact of your promotional strategies? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. You may pick any metric to measure the success of your video content.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

Smart Data Collective

JANUARY 30, 2023

Desperate times call for smart measures, which we’ve discussed and decided to present to you. When used appropriately, it can significantly improve your overall ROI. A looming recession and the Great Resignation are other factors strongly impacting the landscape. So, how can one create software with as little risk as possible?

Software 97

Software Strategy Testing Advertising 97

datapine

JULY 26, 2022

Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. In the long run, this will not only make your business more successful but also save you time and money on repairing issues or rethinking strategies. Marketing ROI. Let’s look at some KPIs.

Dashboards 151

Dashboards KPI Metrics Sales 151

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 82

Marketing Technology Advertising ROI 82

Smart Data Collective

APRIL 5, 2022

Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy. They were able to get a lot of useful insights that could be repurposed for search engine marketing strategies. They won’t be able to optimize their paid ads strategy without collecting data on user engagement.

Marketing 127

Marketing Data Analytics Analytics Advertising 127

Smart Data Collective

MAY 28, 2022

This is a stunning ROI. The ROI of data-driven initiatives is very high, which helps companies improve their profitability. You can use data analytics dashboards on your digital advertising platforms to focus on the best converting traffic, such as the PPC keywords that drive the most sales. The average company receives $10.66

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

CIO Business Intelligence

NOVEMBER 9, 2023

They should be able to work collaboratively with many departments in developing AI strategy and vision, and they should be able to design and target relevant business use cases, assess project outcomes, and measure ROI in each case. What is a chief AI officer?

IT 131

IT Strategy Reporting Visualization 131

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 141

Measurement Digital Transformation KPI Metrics 141

FineReport

MAY 9, 2023

A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. In other words, it’s used to communicate a company’s marketing strategy, including research, promotional tactics, goals, and expected outcomes.

Reporting 52

Reporting Marketing Advertising Metrics 52

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. Informational storytelling is one of the biggest components of a successful BI strategy. Fragmented narratives.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

CDW Research Hub

NOVEMBER 11, 2020

Are the security controls we have in place performing as advertised? Sirius has developed the Security Performance Optimization solution to help you respond to shifting investment priorities, discover untapped value in your security investments, and prove the effectiveness of your security strategy with measured validation.

Optimization 52

Optimization Cost-Benefit Snapshot Advertising 52

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

JUNE 14, 2022

Advertising platforms like Facebook Ads also have sophisticated audience analytics features that help companies learn more about their target customer. Use Data Analytics to Optimize Your Social Media Strategy. There is no point in creating a fantastic website if you fail to measure its success. Check Your Metrics.

Big Data 104

Big Data Data mining Metrics Sales 104

Smart Data Collective

DECEMBER 20, 2019

Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better. The ROI of big data is huge. Digital agencies that know about big data understand this and ensure your strategy is optimized to reach local customers.

Big Data 60

Big Data Marketing ROI Machine Learning 60

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., PyTorch, TensorFlow, reinforcement learning, self-supervised learning).

Cost-Benefit 290

Cost-Benefit Advertising ROI Machine Learning 290

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. The Optimal Digital Investment Strategy ].

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. PVGV tells me the business is focused on maximizing the value of every pay per click campaign visitor by measuring the economic value of macro plus micro conversions.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

OCTOBER 10, 2019

Looking at total digital advertising spent and the revenue. d) What KPIs, if measured, will help them reach their goals? Whatever the case, you want to know this – because if you don’t know how to make a dashboard that is better than their existing KPI measurement method, you’ll have wasted your time.

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” Thus, it is efficient to communicate the marketing goals and strategies and evaluate the effectiveness. Online Advertising Performance. Marketing Performance Report.

Reporting 97

Reporting Marketing Advertising Metrics 97

Occam's Razor

JANUARY 6, 2010

Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. There are so many ideas. Good luck ya'll!

Analytics 99

Analytics IT Statistics Metrics 99

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Need we say more? Primary KPIs: Number of Fans.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. There is no golden metric for everyone, we are all unique snowflakes! :).

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

MAY 15, 2021

There are a lot of ways that data-driven strategies can help marketers with onsite optimization and link-building. AI Changes the Balance on Short-Term SEO Strategies Versus Long Term SEO Strategies. These may include pay-per-click (PPC) advertising, social media advertising, geofencing advertising, etc.

Advertising 89

Advertising Optimization Marketing Strategy 89

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. Universal Analytics: T3: Measurement Protocol! Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol!

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

DECEMBER 3, 2012

But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Is Your Digital Strategy Magnificent? But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 22, 2011

and what implications are on measurement (loads!). In this blog post I want to talk about just one specific ad unit, the Search / Display click-to-call ad, and how it is cool, useful, and immensely measureable in sexy ways. Ending sidebar here, but this is why I think mobile advertising is so cool. Couple of quick caveats: 1.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? Same as the #1 on the Analytics list. :) Far too many Marketers ignore this simple strategy to make lots more money. Put up or shut up time for your social media strategy. Focus on social media primarily as a paid media strategy. if you double your impact.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

AUGUST 21, 2019

Understanding the Nature of Digital Products and Building a Data Strategy Around Them. A growing number of advertising platforms such as Facebook are using AI and other big data technology to get more value for their marketers, which means that your ROI will be higher as a marketer of digital products.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Keep reading to learn more.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ].

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure. Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124