Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. You may want to review that article for more insights.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. How Does Big Data Facilitate Customer Engagement?

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. There is no disputing the fact that big data is invaluable to marketing. However, utilizing data analytics successfully can be a challenge. Make sure you have a clear goal.

Consulting 96

Consulting Data-driven Marketing Strategy 96

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. This technology is understandably very beneficial for marketers as well.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

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Analytics Marketing Sales Metrics 101

Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting.

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Data Analytics Analytics Predictive Analytics Insurance 72

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Identify the Best Keywords.

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Data Analytics Analytics Data-driven Marketing 124