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Smart Businesses Must Invest in Data Analytics for Higher Conversions

Smart Data Collective

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Indeed, there’s one.

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies. However, there are other ways to use big data to get the most of your LinkedIn marketing strategy.