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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

CX has become increasingly data-informed and data-driven, with VoC data being one of the key data sources. Other data sources include purchase patterns, online reviews, online shopping behavior analytics, and call center analytics.

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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing). Behavioral analytics (predictive and prescriptive). Agile analytics (DataOps).

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Top 10 Data Innovation Trends During 2020

Rocket-Powered Data Science

In at least one way, it was not different, and that was in the continued development of innovations that are inspired by data. This steady march of data-driven innovation has been a consistent characteristic of each year for at least the past decade.

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Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

Four Reasons Why Retail Analytics Solutions Are Important. The retail market hinges on customer behavior. The sales of goods and services are primarily dependent on the present demands and requirements of the customers, and their behavior exerts a significant impact on trends in retail. Customer Behavior Analytics.

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Why You Need to Get on the Zero Trust Network Access Express Lane

CIO Business Intelligence

VPNs deliver an encrypted tunnel, which makes it harder for a cyberthief to sniff the connection and steal enterprise data, but that’s pretty much all they do for security. Plus, they offer little or no protection for data, especially in cloud and mobile-driven environments. Behavioral analytics and least-privilege access.

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The Impact Of AI On Cybersecurity: Are Humans Still Your Best Asset?

Smart Data Collective

There’s no question that the term is popping up everywhere as enterprises yearn to turn big data into a competitive edge. Everyone wants to leverage machine learning, behavior analytics, and AI so IT teams can “up the ante” against attackers. In January, Masergy predicted that 2019 will be “The Year of Artificial Intelligence.”

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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

In our data-rich age, understanding how to analyze and extract true meaning from the digital insights available to our business is one of the primary drivers of success. Despite the colossal volume of data we create every day, a mere 0.5% is actually analyzed and used for data discovery , improvement, and intelligence.