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Do I Need Both BI Tools and Augmented Analytics?

Smarten

Why You Need Both BI Tools and Augmented Analytics and What to Consider When Selecting a Vendor ! Predictive Modeling to support business needs, forecast, and test theories. Embedded BI to allow users to sign in to familiar enterprise apps and leverage APIs to integrate analytics within that application for intuitive use.

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Data Storytelling: What's Easy and What's Hard

Juice Analytics

Here are 25 more lessons we've learned (the hard way) about what's easy and what's hard when it comes to telling data stories: Easy: Picking a good visualization to answer a data question Hard: Discovering the core message of your data story that will move your audience to action Easy: Knowing who is your target audience Hard: Knowing what motivates (..)

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Analyzing Data from Multiple Sources: The Key to More Powerful Insights

Sisense

Personal audio brand Skullcandy had a huge dataset and a huge challenge: using analytics to explore returns and reviews data to inform future product decisions. Adam Luba is an Analytics Engineer at Sisense who boasts almost five years in the data and analytics space. With a tool like Sisense, it changes the game altogether.”.

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Will AI Increase the Reach of BI and Analytics?

Birst BI

Today, the BI assembly line is highly dependent on several job roles with different skill sets working together to deliver a report or analytic dashboard to a business user to facilitate better decision making. No longer will the business user need to slice and dice the data or ask for more data to answer a business question.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction.

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Smarten Announces Sentiment Analysis Capability Designed for Business Users!

Smarten

Smarten is pleased to announce the addition of Sentiment Analysis features and functionality to its innovative, augmented analytics solution. This sophisticated analytical technique goes beyond quantitative questionnaires and surveys to capture the real opinions, feelings and sentiments of consumers, employees, and other stakeholders.

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Embedded BI Can Encourage Data Literacy!

Smarten

Technology research and consulting firm, Gartner, predicts that, ‘By 2023, data literacy will become an explicit and necessary driver of business value, demonstrated by its formal inclusion in over 80% of data and analytics strategies and change management programs.’. The benefits of Embedded BI and Augmented Analytics are numerous.