Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). I am also excited because I believe that, at least as far out as I can see, the human brain and the human heart will be valued – we will identify new things to value, it just won’t be Digital Marketing Evangelist.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. Influencer marketing. Content marketing.

Data Analytics 133

Data Analytics Analytics Advertising Big Data 133

Smart Data Collective

JULY 7, 2021

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. Why is Data Analytics the Basis for a Solid Social Media Strategy?

Marketing 126

Marketing Strategy Optimization Analytics 126

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Most of the time, they are external and internal.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Smart Data Collective

JUNE 17, 2022

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. In this article, we look at how data impacts marketing.

Marketing 132

Marketing Data-driven Software Marketing Analytics 132

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Optimize photos and videos of the product.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. What Is Customer Service Analytics?

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. This technology is understandably very beneficial for marketers as well. Keep reading to learn more.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

datapine

DECEMBER 4, 2019

We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Predictive analytics is the practice of extracting information from existing data sets in order to forecast future probabilities.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

SEPTEMBER 30, 2021

In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology. This article will delve into this in more detail. However, you can’t just wing it.

Analytics 101

Analytics Marketing Sales Metrics 101

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. At the end of each day, the data was collected and used to train a deep convolutional neural network (CNN), to learn to predict the outcome of each grasping motion. The second was something new (for me). VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136