Occam's Razor

NOVEMBER 21, 2011

The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Switching from have all the search queries in the keywords reports was our normal state, not having them feels different.

Metrics 136

Metrics Reporting Key Performance Indicator Analytics 136

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I'll share three advanced segments that I personally find to be of value in the process of moving from data to actionable insights.

Analytics 118

Analytics Reporting Measurement Data-driven 118

Occam's Razor

JULY 23, 2012

and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations. When should I start creating reports?

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

OCTOBER 4, 2010

Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. As if that was not painful enough, during the course of your employment the company made no actual decisions based on web analytics data. Then fulfill that need.

Reporting 119

Reporting Metrics Sales Strategy 119

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

APRIL 20, 2009

Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers.

Metrics 106

Metrics Key Performance Indicator Reporting Measurement 106

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. From there, jump to my personal favorite report in MCF, Assisted Conversions.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

SEPTEMBER 19, 2007

The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0.

Analytics 134

Analytics ROI Strategy Marketing 134

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). Four different segments are being compared (yea!), Ensure that you always calibrate the "altitude" of your segments. Let's do this. Found the problem?

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. Create a segment for Organic Search traffic. Back to our story. Back to our story. Do your happy dance!

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Just do it.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

AUGUST 11, 2015

Standard reports stink. Custom reports rock! Why would a report created for everyone work for the special someone that you are? Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). I've expressed it often. :).

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

JULY 15, 2014

is yearning for some segmentation, or at least for some comparisons of current performance to past performance for context. Just imagine how useful it would be in a non-analytical environment like a museum. Yes, it does summarize data from many reports into one. Look it has things I recommend: trended segments (OMG, OMG!)

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. with the reports and features you can already access. Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Without a doubt the feature that I am most excited about is Advanced Segmentation. Advanced visualizations: Motion Charts! Custom Reports!

Analytics 105

Analytics Testing Reporting Metrics 105

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" " "What is segmentation?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. Create happy customers. Dimensions.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. And I'm only talking about the small portion of your existence that is your marketing and analytics.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Six years go by.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MARCH 18, 2013

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports. What are we taking about? It is very important context. " Etc.

Metrics 144

Metrics Analytics Measurement Reporting 144

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. The thing that is the difference between an organization that data pukes and the one that influences actions based on understandable insights. It is hard to do.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. Web Analytics or Site Catalyst or WebTrends.]. #1:

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 18, 2010

My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I write. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Overall customer satisfaction.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

JUNE 15, 2010

. " I did not even know 20% of our customers were from Australia and that 9 days ago they all stopped coming to our site. " " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. Hello Insights! ].

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

OCTOBER 24, 2016

Step 5: Custom Attribution Modeling. Step 9: Advanced Controlled Experiments. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. It tells you not to go after Customer Lifetime Value right away. Step 2: Macro and Micro-Outcomes. Closing Thoughts.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. I believe in always focusing on the complete customer-business journey. Ready to rock and roll?

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

AUGUST 9, 2010

The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. The hard nut is not that we all are doing basic reporting about Visits and Bounces. It is that no one wants to take action on our data. Perhaps your web analytics dashboard.

Analytics 85

Analytics Dashboards Data-driven Metrics 85

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! so in many places I've cropped the reports to make them more clear for you. With this report, and not additional tagging etc., Cost Per Click.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? We do have A LOT of data in our analytics tools.

Marketing 135

Marketing Statistics Strategy Consulting 135

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. I am focused on what the site does because that is what my job title says: Web Analyst. The data is easily available in the web analytics tool so why not.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Did you cause people to take an action? That's reassuring to your social graph, and it is great for me because your endorsement makes this post stand out over others and I get a relevant visitor/customer. Did you grab attention?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165