Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Conversation Rate.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Win Big: Stop Posting Content for Organic Reach On Social Channels. + None of the above transpired on Social platforms.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Your primary rented channels, at the moment, are your social existences.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. But first let's punch up the value you'll get from this post. Newspapers!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. Success Metrics. Big mistake.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

AUGUST 11, 2014

Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. This is an easy module to create in Google Analytics (or any other tool).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154