avinash best-web-metrics-digital-marketing-own-rent-strategies 
Occam's Razor
MARCH 25, 2014
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Focus on all three with everything you do with digital analytics.
Occam's Razor
MARCH 7, 2016
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Should you own or rent? The logic we are taught from when we were babies is that it is better to own than rent. You rent audiences on TV, Magazines, Search, Display, etc.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
SEPTEMBER 30, 2013
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. You should have a robust strategy to earn compelling product reviews. Let's do this! #1:
Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents.
Occam's Razor
MAY 2, 2017
The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.
Occam's Razor
DECEMBER 9, 2013
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In other words: Evolution.
Occam's Razor
DECEMBER 3, 2012
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. That changed recently.
Expert insights. Personalized for you.
155 
Let's personalize your content