Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Timbuk2 pays a huge margin to its resellers to sell their messenger bags. Big opportunity.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 2, 2012

If you are not calculating the offline impact, and you are not giving your online channel due credit. Two helpful blog posts on multi-channel analytics: 1. And as if that was not enough, :), I'll close the post with my thoughts on digital marketing attribution models. This is going to be a lot of fun. It's mandatory.

Modeling 152

Modeling Advertising Marketing Measurement 152

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3.

Data-driven 140

Data-driven Consulting Reporting Marketing 140