Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. The process involved slowly laying out each piece of the puzzle and how it fit the piece next to it.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! But, let's start with the core intent of my post.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

JUNE 4, 2018

You could win bigger by cultivating higher more profitable direct relationships, especially when the old world order of commerce is collapsing all around you. I am one person, I know it is not going to really hurt them, but I don’t know how else to protest a brand I love.). My heart bleeds digital. youarekillingme. Deep breath.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) In a world when your work will never be done, how do you assess that the core things necessary are present? It is not even an analytics tool.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!

Modeling 124

Modeling Metrics Data Quality Data-driven 124