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Closing Data's Last-Mile Gap: Visualizing For Impact!

Occam's Razor

I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well. Your biggest asset in closing that last-mile gap is the way you present the data. On a dashboard in Google Data Studio. If your data presentation is good, you reduce the last-mile gap. On a slide.

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Knowledge

Occam's Razor

Be data driven?" Six Tips For Improving High Bounce / Low Conversion Web Pages. Redefining Innovation: Incremental, w/ Side Effects & Transformational. Six Rules For Creating A Data Driven Boss! Be data driven?" Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

Even simple questions like “ How effective is our analytics strategy? Non-obvious: Leaders of analytics organizations do not truly appreciate the wonderful effectiveness, or gross ineffectiveness, of their analytics practice (people, process, tools). understanding data’s actual impact on your company today and, 2.

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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Don't fragment data, don't forget higher order bits. In the quest for that last important bit, I am insanely obsessive about 1.

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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact). And, that's not all, when you consider that it is segmented data, across multiple dimensions, it really is impressive. Assisted Conversions: Smarter Marketing Impact Attribution.

Analytics 155
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). From the data presented, there is no way to tell if the Facebook campaign worked or not. To rigorously prove value we could all work together to create purer controlled experiments. Let's go!

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Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

Occam's Razor

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. We look at the top ten rows of data because: 1. Too much data from our web analytics tools. Affiliates.

Metrics 94