Occam's Razor

SEPTEMBER 30, 2008

"Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. In this post we'll cover a topic near and dear to all our hearts, comparing trends of our Key Performance Indicators and two specific strategies you can use to drive action.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Multiplicity: Succeed Awesomely At Web Analytics 2.0! Triggers, Benchmarking, Identifying Goals & KPI Cards. Is Real-Time Analytics Really Relevant? Video: Google Tech Talks: Avinash Kaushik. Analyze This: 5 Rules For Awesome Impromptu Web Analysis.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

DECEMBER 21, 2009

Really pick any report with any dimension you want to look at, we spend our time (and valuable space on our dashboards) looking at the top ten. You are done looking at the bounce rates and time on site and conversions of these keywords. Why keep reporting the top ten keywords on you Executive Management Global KPI Dashboard?

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

OCTOBER 31, 2011

My plan is to wrap each tip with additional observations, context that will be of value even to those who have been at this game for a very long time. Never Compare Apples to Watermelons. I also like that the analyst is showing a six month trend. Four different segments are being compared (yea!), Let's do this.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

SEPTEMBER 29, 2009

My absolute favorite branding campaign of all time: Think Different. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The data in the above report shows how frequently during a time period do the website's visitors visit the website. A fairly low bar.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

MAY 18, 2010

don't allow you to do on the fly segmentation of all your data (not without asking you to change javascript script tags every time you need to segment something, or not without paying extra or paying for additional "data warehouse" solutions). Time on site. Or people who visited the site more than 9 times (!)

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123