Occam's Razor

FEBRUARY 6, 2018

The result will be data-influenced actions that result in a long-term strategic advantage. Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. It all starts with sharp focus. Consider these three scenarios….

Strategy 263

Strategy Metrics KPI Dashboards 263

Occam's Razor

JANUARY 4, 2021

So today a simple collection of tips that you can use to up-level your reports – to allow them to speak with a clear, and influential, voice. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Usually good for tactical and diagnostic purposes. Go Get Your Own. #2. Moves small things.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? " ~ Digital Analytics: "Am I thinking right? " ~ Practical Analysis: "How do I become an Analysis Ninja?" " + Strategic Analysis Articles. 7 Best Practices.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. Our journey to understanding, dare I say nirvana, follow these steps: Digital Analytics Ecosystem: The Core Elements. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Digital Analytics Ecosystem: The Core Elements.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

datapine

SEPTEMBER 4, 2019

This is where the power of business dashboards comes into play. Dashboards often are the best way to gain insight into an organization and its various departments, operations and performance. Well-built, focused dashboards easily serve up summaries and reports of the BI that’s most critical to the organization.

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Find the most critical experiences in your digital existence. Our Digital Experience Rocks! United Breaks Hearts.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

APRIL 13, 2015

But, first… It is important to point out that some things are a bit hidden and not used as much, like the Real Time reports in Google Analytics but I'm not quite filled with grief about them… Even your best over-estimation of Google Analytics' scale will under-estimate it by 100x, minimum. I adore it. I love attribution!

Analytics 155

Analytics Reporting Metrics Slice and Dice 155