Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. my beloved Digital Folks) just don't know all the ways not to, pardon me, stink. This post is to solve that problem. We hate change.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Marketing: "What is amazing out there?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 4, 2016

No causation means… data crime against humanity. Known gaps of what's unknown (particularly relevant in digital data). Oh, and offline analytics? As some of you know, I'm writing a twice-a-week short newsletter called The Marketing – Analytics Intersect. Number of child workers.

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Humans love them. I mean really use the tools.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JANUARY 28, 2013

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. As a Digital Marketing Evangelist you can imagine how much that pains me.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Consulting Statistics Marketing 125