Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I named my dashboard: VP, Digital. " Boom!

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Yes, cost per click is metric. An important point first.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. That means: All of these metrics are off. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 12, 2011

In fact a data driven life is sexiest digital life you can imagine. I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) In Closing, Five Quick Tips/Reality Checks. Multi-channel attribution across digital channels. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. Time Decay Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post.

Analytics 115

Analytics Metrics Measurement Reporting 115

Occam's Razor

JUNE 10, 2013

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. The Challenge with Compound Metrics: Social Media Edition.

Metrics 140

Metrics Analytics Key Performance Indicator Measurement 140

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Visualization 124

Visualization Strategy Interactive Statistics 124