Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. digital performance. Standstill.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

SEPTEMBER 15, 2014

CMOs don't grasp the implication of this shift in consumer behavior. Framing the Opportunity. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. How cool is that!

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. If you meet the prerequisites, and have a pinch of business savvy, we are together going to change the world! Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help. Why should you come to work?

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. You can hover over each box to get a sense of the key metrics.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession.

Visualization 124

Visualization Strategy Interactive Statistics 124