Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? How can my company become great?" How do I crush tough problems? " ~ Practical Analysis: "How do I become an Analysis Ninja?" Why care about "the why?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. United Breaks Hearts.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

AUGUST 23, 2010

knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question. What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. I know that you agree Why is important. What Are Heuristic Evaluations?

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

NOVEMBER 1, 2006

On this blog we have talked about the importance of the “Why” often. Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. We will cover: What is lab usability testing? How to conduct a test.

Testing 85

Testing Measurement Interactive Software 85

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? What to do, where to start, what's cool. it is good to know what is out there and 2. An expansive view of what it means to use data online, both from the type of data perspective and the kind of desired impact perspective. Of course tools.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JANUARY 7, 2014

But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and in the expectations that are set for what success looks like. You know what your Return on Analytics is! " Kisses. Angels singing!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MAY 15, 2006

If you buy, the site manager knows where you live, where you came to the website from, which promotion you are responding to, how many times you have bought before and so on. But, no matter what tool you use, the best that all this data will help you understand is What happened. Surveying (the grand daddy of them all).

Metrics 100

Metrics Experimentation Testing Interactive 100