Occam's Razor

APRIL 4, 2016

Novice Analysts get so caught up in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? PS: Topics covered in my last few newsletters: Should you analyze individuals? Information?

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. Go to any report in Google Analytics.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), Your new, Extremely Senior Leader is obsessed about doing Marketing that makes people fall in love with our brand. Example 4.

KPI 105

KPI Metrics Measurement Marketing 105

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people."

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

MAY 31, 2016

My very first post, audaciously, was titled Traditional Web Analytics is Dead (05/15/06). Here's the Google Analytics trend for Sessions, or Visits as they used to be called back in the day. :) A nice and steady increase in traffic until 2013, then then a flattening out. But, first, the numbers. And, people engage!

Marketing 77

Marketing Consulting Analytics Recreation/Entertainment 77

Occam's Razor

APRIL 30, 2018

The Marketing Industrial Empire is made up of number of components. And I'm only talking about the small portion of your existence that is your marketing and analytics. Can we test different spending levels in that market? Segmented by marketing activity, they are the end-all be-all justification for media spending.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. Like this blog, the newsletter is geared towards being instantly actionable (rather than just theory-smart, which is pretty cool too). Analysis Ninjas are valued less than I would prefer for them to be.

Modeling 127

Modeling Reporting Strategy Consulting 127