Occam's Razor

JULY 6, 2016

As you might expect from any role, they also make a handful of important mistakes. They are all things I love and have repeatedly asked you to care for. But, perhaps I'm at fault for creating the problem of you spending all your time with data. Try them yourself as if you were the actual user.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

SEPTEMBER 24, 2012

But first let's punch up the value you'll get from this post. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JANUARY 7, 2019

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments – common around new years or new annual planning cycles – the difference between delivering an incremental change vs. a step change is the quality of ideas you are considering.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! ). You can sign up here – I donate all revenues to charity. Public relations.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JANUARY 8, 2018

Like me, I'm sure you are working on complex challenges when it comes to data. Human-centric analysis. So today, that valuable reminder for you kicked off via a case study inspired by Condé Nast. Before we proceed with the stories… The unsexy fundamentals in this post focus on user experience. Media mix modeling.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

Occam's Razor

JANUARY 4, 2016

They make silly user experience decisions (Searching for car insurance options? Sucks to be you Visitor!). You'll agree all of this sounds quite insane. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users).

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. And they will shock you with the profits they deliver.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152