Occam's Razor

OCTOBER 4, 2010

Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be: Before you provide the data, ask the requestor what is the business question they are trying to answer. It is a good answer.

Reporting 119

Reporting Metrics Sales Strategy 119

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Who Owns Web Analytics? How to focus?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 21, 2014

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. Hour-by-hour report please. :)? ,

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 23, 2006

6 Reporting is not Analysis. # 0 Ownership of web analytics: Business. Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. Your Choice?

Data-driven 117

Data-driven Metrics KPI Reporting 117