Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " + Strategic Analysis Articles.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JANUARY 4, 2021

Just yesterday I was quietly seething because none of visuals included in the report contained any context to understand if the performance I was looking at was good or bad. Here’s a blog post with more detail, and examples: In Web Analytics Context Is King Baby! Our CMO Dashboard is one table with six KPIs. Rookie mistake.

Reporting 113

Reporting Analytics Metrics Visualization 113

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Affinity & In-Market Segments: Understand Your People Better.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Just go to the GA Solutions Gallery and click Import: Occam's Razor Awesomeness. Many custom reports are wrong because we mess up the fundamental data model in analytics. Here we go… 1.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. Let's do this! #1:

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Multi-channel attribution across digital channels.

Modeling 161

Modeling Optimization Marketing Interactive 161