Occam's Razor

OCTOBER 24, 2016

This results in frustration, derailed careers and a massive amount of money flushed down sad places. If you follow the advice outlined, the most likely outcome is an increase in the slope of your career's graph as it heads up and to the right! :). It seems hard to believe. Yet, it is so fantastically true. At least for now.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

AUGUST 28, 2017

Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage? Why the implications are far deeper for humanity than we imagine. Why is this not yet another programmatic moment.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. You'll understand what's wrong in terms of the strategic choice being made and 2. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. I believe this approach optimizes for a local maxima (the media buying bubble) and does not create the necessary incentives to solve for the global maxima (short or long-term business success). Let me illuminate this gap.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

Occam's Razor

JANUARY 7, 2014

But a larger part of the reason is that companies don't quite make the right choices in what behavior to incentivize, they make mistakes when creating the organization structure, and in the expectations that are set for what success looks like. Each sign is essentially an action you can take, expectation you can set up.

Data-driven 140

Data-driven Consulting Reporting Marketing 140