Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

OCTOBER 24, 2016

The challenge for Senior Leaders is that revolutions seem a lot more attractive and hence they charge full speed ahead. Step 5: Custom Attribution Modeling. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Revolutions in our context, almost always fail.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!)

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , Six years go by. Add value to the business.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. It is key that before you use the data that comScore or Nielsen or Google or HitWise or Compete or your brother-in-law shove into your face that you understand where the data comes from. Not all sources of CI data are created equal.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some new techniques – machines, analytical strategies – might be accessible to the resident. An example I love.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." That was success?

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. Here we go. #1:

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Measurement Data-driven Optimization 120

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 12: Almost all reporting is off custom reports. #11: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. We will look at six short stories.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

APRIL 23, 2012

Find insights. Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Let's understand the speed of decision making in our company. It is expensive from a systems/platforms/data processing/data reporting perspective. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Time to focus on rest of the process. They get you fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JULY 13, 2017

By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Scroll back up.

Visualization 124

Visualization Strategy Interactive Statistics 124