Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Here's the "bigger web analytics data" picture from 2007… Multiplicity! " I don't think so. So what is big data really? No one quite knows.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Yet, no one bothered to try the web experience to check how much it sucked. And, your career will really, really take off.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. The interest is not surprising.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. ." Yes that does sound like career suicide. " Or one of many such variations.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Six years go by.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

NOVEMBER 11, 2013

" In honor of that spirit, I'll take a step away from our mutual obsession with marketing and analytics and share with you the philosophies and values that guide me when I go to work every day. My professional career spans three countries: India, Saudi Arabia and the United States. Life is too short! (By Then what do you do?

Finance 166

Finance Marketing Strategy IT 166

Occam's Razor

OCTOBER 24, 2016

This results in frustration, derailed careers and a massive amount of money flushed down sad places. If you follow the advice outlined, the most likely outcome is an increase in the slope of your career's graph as it heads up and to the right! :). Revolutions in our context, almost always fail. Evolution works.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. And here it is… the manifesto… good luck… -Avinash.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

OCTOBER 10, 2011

Oh, I totally forgot to say this… the advice in this blog post is only for businesses and brands that participate in social media. You do Economic Value and you will never, ever have to beg for investment in Social Media, and your career will get on the fast track. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

SEPTEMBER 21, 2015

Reflect on the implication of that why and so what on your current skills/career. of all Analyst careers fail due to a lack of this critical last mile skill! We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. But when you search for "avinash" your first search result might be a unicorn. Because the search engine has determined that the perfect search result for you for the keyword avinash is a unicorn. [Do

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. My hope is to have a material impact on our career by exposing ideas you might otherwise not have bumped into as easily.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86