Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Controlled experiments! You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

JANUARY 28, 2013

We are surrounded by incredible digital experiences. Masterful design, branding and marketing. Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991. There are 7 in total.

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

FEBRUARY 7, 2022

There are fat books to teach you how to experiment ( or die! ). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As So delicious.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

MARCH 25, 2014

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Context #2: Own + Rent = Great Digital Success.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. How long did the brand lift – say Awareness – last? Run one super-large controlled experiment.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

JUNE 11, 2014

But does the experience have to be like you are staying at a Motel 6 ? Brand love evoking? other stores/brands). But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? It is functional.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Digital Attribution's Ladder of Awesomeness. Digital Attribution's Ladder: Step Details. Step 8: Nonline Controlled Experiments. Step 9: Advanced Controlled Experiments. Evolution works.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 25, 2014

Your data presentation is your brand. #2. Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty. Your data presentation is your brand. When you design dashboards this is absolutely critical. Here's a quick summary: #1. Don't be sloppy.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. So do you have a static AND dynamic strategy for your digital existence?

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. Isn't it amazing?

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. A lousy 17%. See what I mean?

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JUNE 1, 2010

Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. John Gustavson, President & CEO of the Canadian Marketing Association, invites a hand selected audience consisting of the crème de la crème of Canadian executives from a vast array of industries. Solutions. __.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or But as we strive to improve the many things that result in a massive digital success, we need to look at multiple facets of our existence and we need to look at a cluster of critical few metrics. Or to use sexy term du jour , we have big data!). Give CTR a BFF.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

DECEMBER 6, 2010

sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Web Analytics or Site Catalyst or WebTrends.]. #1: This is key.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Let's go have an immersive learning experience and have a ton of fun! You understand a good amount of how this area of marketing works, you understand the company's goals. The valiant hope is that they will do something.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

APRIL 23, 2012

Helps make marketing better. That translates directly into what they prioritize when it comes to your digital initiatives. Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Blah, blah, blah.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. YouTube has 1.2

B2B 167

B2B Metrics Testing Recreation/Entertainment 167