Occam's Razor

JUNE 11, 2014

But does the experience have to be like you are staying at a Motel 6 ? But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? This post has a collection of seven experiences that I love and adore.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

JANUARY 7, 2014

9: Your qualitative analysis practice rocks like crazy! #8: Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Pick hard metrics to designate as your key performance indicators. 9: Your qualitative analysis practice rocks like crazy!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. The best source possible that is 2. I am just scratching the surface of what's possible.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

MAY 19, 2014

The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. If users are sent to the right page, and they don't bounce, the Marketer should get her bonus. Or Sessions – Users). Better, more relevant ads will get more clicks.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. This should be the year you invest in an expansion in skills and practice to take advantage of these possibilities.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

SEPTEMBER 24, 2012

To rigorously prove value we could all work together to create purer controlled experiments. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. If you strip everything away, as designed, Facebook is a quest for Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Or compressing my experience into custom reports and advanced segments I've shared. Jump-Start Your Learning.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

NOVEMBER 2, 2015

billion monthly active users. billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. I believe that every human with time to spare, and a connection to the web, should be on social media. It is a good idea to separate value for a user from the value to the business.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

DECEMBER 6, 2010

sometimes all it takes to make some sense of all this "mess" is someone stepping up to share a tiny slice of wisdom from their experience. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. Web Analytics or Site Catalyst or WebTrends.]. #1: I love custom reports.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

FEBRUARY 7, 2022

There are fat books to teach you how to experiment ( or die! ). And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101